Josephine, Client
Industry: Jewellery Brand
Location: Australia
Size: 10-20
Company Bio
The jewelry brand is known for its exquisite designs and high-quality craftsmanship. Their products are sought after by customers worldwide
"Sarthak helped us expand our online presence and increase our sales. We're thrilled with the results!"
- Happy Customer
Creative Director
Josephine
Overview
Our client is a well-established jewelry brand with a reputation for high-quality, handmade jewelry. Despite having a loyal customer base, they were struggling to grow their online sales and expand their reach to new audiences. They approached us for help with their digital marketing strategy and specifically, their Facebook Ads campaigns.
How has our project helped the client?
ROAS (Retargeting)
39x
ROAS (New Audience)
10x
Purchases
+213%
Cost of Acquisition
-34%
Total Spent
$274K
The Challenge
The main challenge was to increase the online visibility and reach of the client's business and to generate more sales through their online store. The competition in the jewelry industry is high, and our client needed to stand out from the crowd and reach their target audience more effectively.
The Approach
To tackle these challenges, we took a data-driven approach and began by analyzing the client's previous Facebook Ads campaigns. We identified several areas for improvement and developed a strategy that included:
- Crafting a new brand identity and creative assets to improve brand recognition
- Targeting high-converting audiences using Facebook's advanced targeting capabilities
- A/B testing ad copy and creative to optimize for the best results
- Implementing retargeting campaigns to encourage customers to complete their purchases
The Solution
We developed a series of Facebook Ads campaigns, each with a different objective, targeting, ad copy and creative. We also implemented a range of retargeting ads to help guide potential customers through the purchasing funnel. Our team monitored the campaigns closely and made adjustments based on the data, optimizing for the best possible results.
